Hello!
I’m KEVIN
SOUSA
Streamlining Media Production with AI Innovation
About me
Innovative Digital Strategist Streamlining Operations WITH AI
My journey into the digital world began when I was just 16, creating web pages for friends and family. Since then, I’ve spent over two decades sharpening my skills in web design, database management, and commercial photography. While I briefly studied Television and Radio Broadcasting at the New England Institute of Technology, I realized my true calling was in leveraging technology to create innovative solutions and streamline processes. As a freelancer and later in my role at an auction gallery, I discovered the power of AI in not only improving the quality of photography but also in enhancing business operations. Today, I continue to focus on using technology, particularly AI, to optimize workflows and drive business growth. It’s my firm belief that innovation and strategic thinking can take any business to the next level.
Experience
Digital Media Production Manager
Hill Auction Gallery
2018 – Present
- Currently managing the intricate balance of high-quality image editing and large data handling in a fast-paced auction environment, overseeing the production and enhancement of over 4,000 images per month.
- Utilize artificial intelligence tools, such as PhotoRoom and ClippingMagic, to efficiently process large datasets, resulting in improved content quality and increased team productivity.
- Implementing ongoing improvements in website design and administration, leading to a more user-friendly interface, increased site traffic, and elevated customer satisfaction. Also manage database operations to ensure smooth and accurate data flows for optimal business efficiency.
- Enhanced our auction item descriptions and marketing materials by leveraging AI solutions like ChatGPT. This integration has made our catalog more engaging and streamlined our operations, resulting in an improved bidding experience for our customers.
- All achievements are a testament to the spirit of teamwork and shared success that underpins our operations, as we continue to strive for mutual growth and development.
Operations and Marketing Specialist
Vitambi Springs Resort
2022 – Present
- Currently serving as an integral member of the operations team, my main responsibility is to manage, optimize, and ensure the efficiency of our database systems. An impactful achievement was leading the transition to a new property management system, contributing not only to its successful implementation, but also to training the team for optimal utilization of the platform.
- Streamlined our guest onboarding workflow, elevating customer satisfaction and enhancing our operational efficiency. My contributions have led to a smoother, more enjoyable experience for our guests, from their initial interaction with our booking system through their stay at our site.
- In addition to these responsibilities, I’ve also brought my skills in graphic design and branding to the forefront, helping to develop and maintain branding guidelines. By assisting with marketing efforts and creating visually appealing and cohesive designs, I’ve contributed to a consistent and engaging brand image for the campground.
COMMERCIAL PHOTOGRAPHER
Freelance
2011 – 2022
- As a self-employed commercial photographer, I had the opportunity to work with a diverse range of clients, capturing high-quality images for marketing, advertising, and branding initiatives. I honed my photographic skills and aesthetic judgment, delivering images that elevated my clients’ visual narrative and brand presence.
- Simultaneously, I developed my business acumen, managing client relations, project timelines, and financial operations. This entrepreneurial venture fortified my ability to work autonomously, solve problems creatively, and adapt quickly to meet client needs and industry trends.
I’ve gotten to work with some amazing brands!
SKILLS
Adobe Creative Suite
Advanced photo editing and AI-assisted retouching
Workflow streamlining using AI tools
Expertise in Content Management Systems (CMS)
Database administration and large data management
EDUCATION
New England Institute of Technology
Television and Radio Broadcasting
2002
This educational experience was a catalyst for a lifelong passion for combining creativity with technology. Hands-on learning experiences fostered robust problem-solving skills and technical acumen, creating a strong foundation for a successful career in digital media production and content creation.
Let’s Work Together
(508) 802-2013
